Actually, if American business is going to succeed, we are going to need hundreds, or even thousands, of miracles. In a world of gigantic administrative bureaucracies both public and private, searching for a new path might seem like hoping for a miracle. Today’s “best practices” lead to dead ends the best paths are new and untried. What happens when we’ve gained everything to be had from fine- tuning the old lines of business that we’ve inherited? Unlikely as it sounds, the answer threatens to be far worse than the crisis of 2008. Unless they invest in the difficult task of creating new things, American companies will fail in the future no matter how big their profits remain today. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. But every time we create something new, we go from 0 to 1.

Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Of course, it’s easier to copy a model than to make something new. If you are copying these guys, you aren’t learning from them. And the next Mark Zuckerberg won’t create a social net-work. The next Larry Page or Sergey Brin won’t make a search engine. The next Bill Gates will not build an operating system. 'synopsis' may belong to another edition of this title.Įvery moment in business happens only once.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. They will escape competition altogether, because their businesses will be unique. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. The next Larry Page or Sergey Brin won't make a search engine. But when you do something new, you go from 0 to 1. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. It comes from the most important skill that every leader must master: learning to think for yourself. Progress can be achieved in any industry or area of business. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create.

#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets.

Peter thiel zero to one